Corporate Branding
A corporate entity usually focuses merely on product branding and forgets to develop the corporate brand. Thus, the product becomes more popular than the company that owns it. As a consequence, if the company decides to launch another business unit and product brand, it has to build the new brand from zero. With a strong corporate brand, this can be avoided. The company can significantly reduce the efforts for new brands because its business units and products, old and new, are already within a strong umbrella brand. For this purpose, Brand and Communication practice offers the service to our client to develop the corporate brand and arrange the business unit and product brands under it to create a synergy.
Brand Charter
To build a brand, a company must first develop the Brand Charter. Brand Charter is a document which outlines a brand's primary characteristics (personality, behavior and expression) and serves as a guideline for Brand Identity development. Brand and Communication practice offers the assistance to develop our client's Brand Charter as part of their image building strategy.
Brand-based Organization
In order for the brand to be established in the long term, the organization should be able to support the image building activity. As part of our service to client, we conduct Resource Audit to analyze organization's capability to build a brand conceptually and Adoption Audit to analyze people's attitude towards organization's dynamism in building the brand. The result of the two audits will be the basis for developing Brand-Organization Strategy to design new organization structure and task in alignment with the new branding strategy and Brand Insemination to socialize new direction and strategy to the people involved in the brand's organization.
Brand Identity
With the support of Brand Credence Indonesia, the subsidiary of MarkPlus&Co, Brand and Communication practice provides assistance to our client in developing the Brand Identity which is widely known as “logo”—the visual cue symbolizing the brand. Our approach is different with that of logo design agency because we put Brand Charter development before of the Brand Identity development. Thus, the logo becomes the true visual representation of the brand.
Strategic Marketing Communications
Brand will never be powerful without communicating it. That is why companies in the world are spending a huge amount of money for marketing communications. But the fact is half of the marketing budget is being wasted with no impact to revenue. Therefore, Brand and Communication practice helps our clients formulate its Strategic Marketing Communications blueprint which includes key campaign activities, theme, key messages, and possible medias to be used. With the support of Mileage Communications Indonesia, the subsidiary of MarkPlus&Co, Brand and Communication also provides assistance to our client in performing subsequent tactical planning and implementation activities.
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