Sustainable Market-ing Enterprise Model

Sustainable Market-ing Enterprise is the most comprehensive model widely used by our Corporate and Strategy practice in many engagements. The model is formulated by Hermawan Kartajaya, the founder of MarkPlus&Co and has been acknowledged by Philip Kotler, the world's marketing authority and Warren Keegan, the International Marketing guru. For further information about this model, please read Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu, Rethinking Marketing: Sustainable Market-ing Enterprise in Asia , Prentice Hall, 2003.

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The Nine Core Elements of Marketing Model

Occupying the heart of the Marketing model is the Nine Core Elements of Marketing. They are: Segmentation, Targeting and Positioning constituting Strategy; Differentiation, Marketing Mix (4Ps) and Selling constituting Tactic; Brand, Service and Process constituting Value. Only by addressing all of these 9 elements will your marketing or business plans be successful.

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